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Amplify Your Employer Brand: Your Hiring Goals Depend On It

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Colleen Finnegan
Senior Manager, Employer Brand & Recruitment Marketing @Instacart
Employee Experience walks the walk, Employer Brand talks the talk. To Colleen, they are two sides of the same coin: a great employee experience fuels a great employer brand, and a great employer brand will attract people who will thrive and fuel a positive employee experience. Colleen’s career path has zigzagged from music tech, to digital marketing, to concert production—the amalgamation of which helped them discover their passion: Employer Branding, Recruitment Marketing, and Employee Experience, which is what they are currently working on at Instacart. Previous companies include Squarespace, Pandora, and Twitter. They are also passionate about mindfulness in the work place, corporate social responsibility, and diversifying tech through nontraditional pipelines (return to work programs, bootcamps, etc). Colleen also serves on the board of Maven Youth, an LGBTQ Youth Nonprofit that focuses on empowering LGBTQ+ youth to network, organize and educate for social change.
Viet Nguyen
Head of Technical Recruiting @One Medical
Tessa Lawler
Corporate Communications @McKesson
Brand is an exchange. Just as customers exchange their loyalty and hard-earned dollars for services and products, employees exchange their time and skills for the employee experience their company offers. Competition for top talent is fierce in today’s market, which means strategic marketing strategies across channels to diverse audiences is more important than ever. Tessa’s career has taken her from Los Angeles to Italy to San Francisco. And a passion for storytelling and championing “people-first” culture has driven an obsession with elevating the “customer experience.” As the Corporate Communications specialist at McKesson, Tess has been busy at work partnering with Talent Operations and key internal stakeholders to build and scale a cohesive and holistic recruitment marketing strategy, while capturing ROI and connecting employer branding to business impact.