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How to Leverage Storytelling to Build Your Employer Brand
It’s a tough time to be an employer: Unemployment is at an all-time low and job seekers are savvier than ever, easily gathering information about what it’s like to work at your company and forming their own opinions without ever having to talk to a recruiter.

Social media and company review and rating sites have become a powerful medium where employees can share their feedback en mass (their love for their team, the company culture, or on the flipside, their office rants)—meaning your current employees can be powerful brand ambassadors when given the right tools.

In this webinar, hear from Molly Trucano, Manager of Employee Engagement and Internal Marketing at true[X], and Heather Freiser, VP Branded Content at The Muse, as they discuss best practices for empowering your employees to become strong brand advocates, and the role that storytelling plays throughout the process.

What you’ll learn in this webinar:
- Why employer brand matters, and how it can make or break your recruiting efforts
- How to curate content from employees to build positive and compelling brand stories
- How to best leverage HR tools to broadcast your brand story
- Best practices and learnings from fellow HR practitioners who have championed the growth of a more positive employer brand

Can't join us live? No worries! Register and you'll receive a video recording and recap after the event.

Jul 17, 2018 10:00 AM in Pacific Time (US and Canada)

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Webinar is over, you can not register now. If you have any questions, please contact Webinar host: Morgan Chaney.